Hello my Internet friends!
I’m looking for some input from those of you who are in some sort of media and marketing field (or follow, use, or love it).
I have been asked to guest lecture in a college advertising class about social media, marketing, and networking, specifically about Twitter and blogging. Obviously, these are things I am familiar with as a user because it’s no secret how ridiculously addicted I am to both, and I have some solid examples of connections made through both of these platforms.
However, I’d like to broaden this with even more examples that include case studies and brand uses, and I’d like your input. For instance:
- I know mommy bloggers made quite a splash when Motrin released an ad that they felt insulted them.
- I know that Barack Obama utilized social media and networking in an unprecedented way on the campaign trail.
- I know Comcast boasts an entire customer service platform via @comcastcares on Twitter.
But what else? How do you use Twitter? How has it connected you to your friends, your community, your services, and brands? How does it impact your purchasing decisions? Career?
Personally, it connects me to the 20sb community, locally to my Twin Cities community (via a variety of writers, bloggers and local pubs), and breaking news I’ve decided I want to follow.
Obviously, we’re a powerful community.
But help a girl step back a little and see a bigger picture – how would you explain not only the functionality of Twitter to a class of college students, but its relevance, importance, and ultimately – the role social media will play in their lives as they pursue communications and marketing careers?